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Article: Volume 43 Number 7 Page 606 - September 2016

  Dent Update 2016; 43: 606-607  Read article

Guest Editorial:  The ‘Uberization of orthodontics’ – or how low can you go?

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Abstract: The race to the bottom for the quickest, allegedly ‘great’ or bargain deal in orthodontics has reached a place that few would have thought possible even five years ago. The gradual ‘uberization’ of dentistry in general, but of orthodontics in particular, has produced a raft of new and largely unproven claims for treatments, which are promoted with gushing enthusiasm and superficial short-term evidence of their supposed long-term benefits for patients.

Author notes: Martin Kelleher, Specialist in Restorative Dentistry and Prosthodontics, Bromley, Kent, UK.