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Article: Volume 43 Number 10 Page 984 - December 2016

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  Dent Update 2016; 43: 984-987

Letters to the Editor:  Letters to the Editor

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Abstract: Flossing, remoaning and remainia – dentistry in denial’ I write with reference to the letter entitled ‘Flossing, remoaning and remainia – dentistry in denial’, by a certain Crawford Bain, published in the October issue of Dental Update 43(8): 793. I found it quite amusing that Professor Bain seems to call up a psychological theory which has no sound proof (cognitive dissonance) as evidence to prove that the profession is ‘in denial’ about the seemingly non-existent benefits of flossing. He would have done better to bring into question ‘confirmation bias’,1 which would also tie into the ‘Brexit’ issue and its supporters; the eminent scholars of the ever-popular universities of Google and Facebook, whose algorithms feed your frenzy by supplying links to search terms which agree with previously-held beliefs.

Author notes: Conrad Costa, BChD, MSc, Norfolk, Crawford Bain BDS DDS MSc (Education) MBA, Dubai, UAE, Surendra Lodha, Private Practitioner, Umrao Dental Care and Orthodontic Center, Bhilwara (Rajasthan), Siddharth Mehta, Assistant Professor, Department of Orthodontics and Dentofacial Orthopedics, Manipal College of Dental Sciences, Manipal, Ruchi Raval, Assistant Professor, Department of Periodontics, MDCH, Vadodara, India, Neeraj Malhotra, Senior Lecturer, Vivek Vijay Gupta, Senior Lecturer, Srinivas Sulugodu Ramachandra, Associate Professor, Faculty of Dentistry, SEGi University, Malaysia, Tahir Yusuf Noorani, Senior Lecturer, Conservative Dentistry Unit, School of Dental Sciences, University of Science, Malaysia, N Malden, Semi-retired, Edinburgh